Early Period

( Van Lang - Au Lac )

Since ancient times, Vietnamese women have embraced nature’s gifts to enhance their beauty and self-care. One of the most distinctive traditions was blackening their teeth using charcoal, a practice symbolizing grace, modesty, and fidelity. To achieve radiant skin, they turned to natural ingredients such as dried betel leaves, fermented tree bark, and rice water—each known for its nourishing and brightening properties. Rice water, rich in vitamins and minerals, was particularly cherished for its ability to soften and rejuvenate the skin. Meanwhile, herbal infusions and crushed leaves served as natural cleansers, helping to maintain a healthy complexion. These time-honored beauty rituals were not merely about appearance but also reflected deeper cultural values, linking beauty with virtue, purity, and a harmonious connection to nature. Over time, these traditions evolved, but many remain cherished in Vietnamese skincare and wellness practices today.

Feudal Period

(Ly, Tran, Le Dynasties)

During Vietnam’s feudal period, women’s beauty ideals were deeply influenced by Buddhism and Confucianism, emphasizing elegance, modesty, and natural harmony. Skincare relied on fermented rice water for a bright complexion, while jasmine and grapefruit flower essential oils nourished the skin and hair. Makeup was minimal, with turmeric powder enhancing the skin’s glow and mulberry powder adding a natural tint to the lips and cheeks. Hairstyles were simple yet graceful, often styled in buns or left flowing, sometimes adorned with silk ribbons or delicate hairpins.

Royal Period

(Nguyen Dynasty - Hue Ancient Capital)

During the Nguyen Dynasty, beauty reached its peak with secret skincare and cosmetic recipes reserved for royalty. The Queen and concubines used luxurious ingredients such as crushed pearls for skin brightening, Tra My cinnamon powder for fragrance, and saffron pistils for a radiant complexion. Herbal remedies sourced from the Huong River and Ngu Mountain region were prised for their healing properties, ensuring smooth, youthful skin. These natural treatments reflected both aesthetic refinement and medicinal wisdom, embodying the harmony between beauty and health.

Modern Period

(French Colonial - 20th Century)

During the French colonial period and the 20th century, Vietnamese women’s beauty styles blended traditional elegance with Western influences. The introduction of perfumes, foundations, and lipsticks brought modern cosmetic trends, yet many women still relied on herbal beauty secrets. Skincare remained rooted in natural remedies like rice water, saffron, and local herbs, while Western-style powders and rouges became more common in makeup routines. Hairstyles evolved, with women adopting shorter, wavy haircuts inspired by French fashion, yet traditional long hair remained popular, often tied in low buns or adorned with silk ribbons.

Modern times

(21st Century)

In the 21st century, Vietnamese beauty trends continue to evolve, blending tradition with modern innovation. Natural beauty products, such as herbal essential oils, organic masks, and botanical powders, remain popular for their gentle, skin-friendly benefits. At the same time, advancements in skincare technology introduce serums, creams, and masks designed for optimal results. The rise of “clean beauty” and “sustainable beauty” reflects a growing preference for eco-friendly, chemical-free products that prioritise both health and the environment. Inspired by ancient royal beauty secrets, Vietnamese Cosmetics was founded to preserve traditional methods while integrating scientific advancements, offering a refined and holistic approach to self-care. This harmonious balance between heritage and progress defines the contemporary beauty standards of Vietnamese women, embracing both nature and innovation.

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HAPPY

Women's

DAY

8/3/2025